We’re a boutique creative marketing company, connecting brands and customers through digital and traditional channels, and bespoke in-person experiences.
The launch of the Houghton Hotel in South Africa
Project scope: Social media, influencer marketing, video production and in-person launch event.
Social media: Global campaign with 9,9m reach and 90k engagements in 9 days.
Launch event: Optimal attendance including press, celebrities, and influencers.
First of its kind promotion, across PnP stores in Africa; Botswana, Eswatini, Lesotho, Namibia and Zambia
Projects scope: Drive growth in foot traffic, basket sizes and reward customers for spending.
Success: Countries had double-digit growth, up to 30% with an average of 16,5%, on advertised products and an overall of 8% in customer growth.
Success: Successful store activations and participation of schools in competitions for prizes.